The Assignment / Client’s Problem

  • Review of latest trends within refining, petrochemical, gas processing and LNG sectors with a focus on the Middle East, North America and Asia
  • Explore and quantify the impact of a lower commodity price environment on revenue opportunity and supply chain dynamics
  • Identify growth opportunities within these sectors/regions

Westwood’s Approach & Analysis

  • Proprietary data tracking upcoming greenfield and expansion projects across all downsteam sectors, on a global basis
  • Bespoke market sizing and quantification of fundamental business drivers
  • A comprehensive supply chain mapping exercise comparing the influence / anticipated influence of the different customer groups most relevant to instrumentation equipment procurement
  • Customer perception survey and wider industry consultations exercise included interviews with 30+ short-listed market participants in the regions of interest
  • Presentations and workshop with senior executives at client facility

The Outcome & Benefit

  • Facilitated an improved understanding of how the relationship between our client and their customers evolved during the commodity price downturn
  • Mapped how the relationship between our client and supermajors, national oil companies, EPCs and module OEMs is expected to develop over the next five years within focus regions
  • Highlighted which customers were best placed to navigate the low price environment and continue to procure high volumes of instrumentation equipment
  • An increase in the influence of end users in the selection process for OEMs is benefitting high quality suppliers of mission critical equipment.