The Assignment / Client’s Problem

  • Vendor commercial diligence of READ Well Services
  • Evaluate the business against the market environment and business drivers
  • Identify the  strategic  positioning  and  value  proposition  of  the  company’s technologies and proprietary workflows, inclusive of competitive review

Westwood’s Approach & Analysis

  • Proprietary drilling and production data, powered by Sectors data analytics
  • Bespoke market model for each of READ’s service lines. Model outputs were presented in spend terms, and used to test the company’s financial forecasts
  • Comprehensive landscaping exercise served to position READ’s services by geography, as well as identify the company’s core value proposition
  • Business plan assessment, including; revenue analysis by service line and customer, financial projection review, assessment of client ‘stickiness’ and regional pull-through, and revenue and market risk profiling
  • Customer analysis to understand and interpret purchasing behaviours and KPIs

The Outcome & Benefit

  • Westwood have a deep understanding of the transaction process, with extensive experience in producing diligence reports to time-critical deadlines
  • The depth and granularity of Westwood data served to inform and drive the company’s business plan and financial model, allowing for a defendable financial case to be put forward to prospective investors
  • Experience in aligning commercial knowledge with the financial diligence process ensures cohesion amongst the varied consultancy outputs
  • The diligence report outlined growth opportunities outside of the company’s core North Sea market, inclusive of implementation strategy
  • The Company’s value proposition was well presented and articulated against the backdrop of a low oil price environment, where production optimisation is of paramount importance